Storytelling can help making the brand means much to the audience Essay

Storytelling can help making the brand means much to the audience because the stories just like a bridge which create a real connection between the work and the audience - Essay Example Storytelling presupposes that a consumption story protagonist tells a personal story in which he consciously or unconsciously intertwines a brand. Most often the existence of the brand influences and changes protagonist`s life for better (Woodside et al., 99). Storytelling in business is exceptionally important because it creates credibility of the brand making the product more real. Good myth can deliver the main message less persistently and more naturally. It is impossible to create something that will not breed similar concurrent products; however, it is possible to make the of the product unique. Myths shape information about the product in an effective way- not with facts but with coherent experiences of people. We all are prone to believe more to what we read or what feel and experience, and storytelling and myths in marketing is the most reliable way of facts presentation. It is also important to mind that stories are usually shared, not facts, and the probability of the advertisement with a good story to go viral is much higher (Thomas 1). Whole Foods, one of the biggest health food companies in the United States is good example of effective storytelling. Their myth is about healthy benefits of their products that change life of consumers. They claim that natural food is much better for the body and you as you will feel more energetic and healthier eating it. Those who consume this food care about themselves while those who prefer other products do not (Mathews & Wacker, 13) Nike is another example of an effective storytelling in marketing. The company is selling the myth about personal perseverance and resistance to the world and the following success. Nike has created a philosophy based on sportsmen who dedicate their lives to fighting with ordeals, rivals, and themselves finally and achieving success in this fight. In the story the product itself is placed on the

Copperative Learning Strategies Assignment Example | Topics and Well Written Essays - 250 words

Copperative Learning Strategies - Assignment Example After the time to brainstorm has elapsed each group is allowed to share the findings with each other using the round robin style. The recorder jots down the answers of the group members (Rhem, 2010). Second structure is think-pair-share structure. This structure involves three steps. The first step involves individuals thinking silently about the question that has been posed by the instructor. During the second step, individuals come together in pairs and exchange their thoughts and ideas. During the third step the pairs that were previously formed share their findings with other pairs and come up with the final conclusion (Rhem, 2010). Third structure is ThinkPad brainstorming. This structure requires that students jot down their answers on a sheet of paper individually. Once all students write down their answers they share the information with the whole team (Rhem, 2010). Rather than cooperative learning structure, other forms of structures that can be used include focused listing, group dynamics and assessment techniques. These techniques can also be used to help the students grasp the topic easily (Rhem,